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ISBN: 9783642288968
Contributors: Friedrichsen, Mike (Editor) Mühl-Benninghaus, Wolfgang (Editor)
Publisher: Springer, 2013
Binding: Hardcover (Readerbound Available)
Retail: $219.99
This handbook presents a comprehensive account of developments in social media research and management, consistently linking classical media management with social media. It discuss new theoretical approaches as well as empirical findings and applications.
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Citation: pg. 1
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Review: Child's Book Association
